로컬콘텐츠와 컬처 매핑(문화콘텐츠학총서 7)

로컬콘텐츠와 컬처 매핑 모든 개인은 자신이 머무른 공간에 대한 기억과 추억을 몸에 새긴다. 그것은 한 동네 를 오래 걸으며 받아들인 풍경들, 그러니까 거리의 간판들이거나 그 아래에서 장사 를 해 온 사람들의 얼굴들이거나 내가 그 어디에서 손에 쥔 음식 같은 것이다. 그러 한 문화를 감각한 사람들은 저마다 하나의 지도가 된다. 그것을 잇는 일은 개발을 멈 출 수 없게 된 서울이라는 메트로폴리탄을 위해서라도 반드시 필요하다. 우리가 존 재했던 공간들, 이 책에서는 ‘이문동’으로 나타난 모두의 동네들이 단절과 상처보다 는 연속과 치유로서 남아야 하기 때문이다.

머리말 ···························································································ﾷ 5 I. 로컬콘텐츠 기획 및 컬처 매핑 개념의 이해 ·····················ﾷ 17 1. 로컬콘텐츠와 문화주도형 도시재생 ············································ﾷ 19 1) 문화주도형 도시재생 ·····································································ﾷ 21 2) 로컬콘텐츠 기획으로서의 도시재생 정책 : 광역런던의 사례 ······ﾷ 25 2. 컬처 매핑과 문화지리학 ······························································ 47 1) 컬처 매핑의 개념 ···········································································ﾷ 47 2) 지도에 대한 인식의 변화 ·······························································ﾷ 49 3. 전자지도 시대의 로컬콘텐츠와 컬처 매핑 ·····································ﾷ 63 1) 디지털 지도의 두 얼굴 ··································································· 65 2) 절대 공간의 발견이 아닌 장소 만들기로서의 컬처 매핑 ············· 70 3) 컬처 매핑의 글로컬 가능성 ··························································· 77 II. 컬처 매핑하기: 로컬콘텐츠의 기획과 제작 ···················· 81 1. 로컬콘텐츠의 기획 ·····································································ﾷ 83 1) 기획의도: 컬처 매핑을 통한 지속가능한 공동체 만들기 ·············ﾷ 83 2) 제작방향: 콘텐츠가 답이다 ··························································· 84 3) 특이사항: 플랫폼이 곧 메시지다 ··················································ﾷ 90 2. 로컬콘텐츠의 제작과정 ······························································· 93 1) 컬처 매핑을 위한 콘텐츠 제작단계 ··············································· 93 2) 제작단계별 가이드라인 ································································· 95 3. 컬처 매핑 사례 : 서울시 동대문구 이문동 문화지도 ······················ﾷ 113 1) 이문콘텐츠 기획의도 ···································································ﾷ 113 2) 참여주체 간 공감대 형성 ·····························································ﾷ 116 3) 이문동 로컬콘텐츠 제작 사례 ·····················································ﾷ 117 4. 문화지도의 가치 : 지역의 정체성과 브랜드를 강화시키는 소통 ······ 161 5. 컬처 매핑을 활용한 지역 활성화 참고 사례들 ······························ 163 참고문헌 ····················································································ﾷ 165 색인 ···························································································ﾷ 171